What is a Good Like to View Ratio on TikTok?

In the age of social media platforms, one would undoubtedly feel happier if their videos received more views and likes. In this article, I will answer the ‘what is a good like to view ratio on TikTok’ query.

This ratio serves as an indicator of how effectively your video resonates with its audience and the level of engagement it generates.

TikTok uses artificial intelligence (AI) to evaluate your video’s quality and scores you on a scale from 10 to tens of millions of views. This is what distinguishes TikTok from other apps like Instagram and Snapchat.

While it is difficult to establish a universally accepted standard for a good like-to-view ratio on TikTok, a common guideline suggests that a 1:10 ratio of likes to views can be considered acceptable.

What is the TikTok Like to View Ratio?

chat lovers online vector

The “like to view ratio” on TikTok refers to the proportion of people who view a video to the number of people who “like” or engage with it by clicking the heart icon or leaving a comment. 

A high like-to-view ratio means that a large percentage of people who view the video also engage with it, indicating that the content is likely well-received. 

A low number of likes-to-view ratio, on the other hand, could mean that the video is not resonating with viewers and is regarded as valuable content by the community. 

Also read: How To Save TikTok Videos Without Watermark

A few points to note about TikTok’s like-to-view ratio

  • The like-to-view ratio is a crucial indicator for your TikTok analytics. A good like-to-view ratio on TikTok will differ depending on the specific goals and important metrics you’re trying to achieve with your video(s).
  • A high ratio does not ensure that the TikTok algorithm will promote a video. The like-to-view ratio is one of several criteria that the TikTok algorithm considers when deciding how visible a video should be; it is just one of many aspects.
  • Because TikTok is a dynamic platform; it keeps evolving and changing, the specific practices factors that determine a video’s visibility and the like-to-view ratio, as well as the ratio itself, may change over time based on the audience and the type of content you are producing and other factors. 
  • It’s also worth noting that the exact formula for calculating the like-to-view ratio is not publicly disclosed by TikTok.

Also read: 3 Easy Steps How To Report On TikTok

What’s a good like to view ratio on Tiktok?

TikTok logo with heart icons

A 1:10 ratio of likes to views is regarded as acceptable on TikTok. Accordingly, your post should receive at least one like for every ten views.

The TikTok algorithm will probably increase the reach of your work to a larger audience if your like-to-view ratio falls within this safe range.

Typically, videos with lots of likes-to-view ratio will be promoted to users by the TikTok algorithm.


The TikTok algorithm gives completed views more weight. Therefore, it is advised that your video length be about 10-15 seconds long.

This will increase the chances of your post going viral because a video’s retention rate is higher with shorter videos.

Also read: Why Am I Getting Tagged On TikTok By Strangers?


How does TikTok like to view ratio work?

TikTok uses an algorithm to determine the visibility of a video on the platform, which takes into account a variety of factors such as the video’s engagement (likes, comments, shares), the user’s overall engagement and activity, and the relevance of the video to the user. 

The ratio of likes to views, known as the “like-to-view ratio,” is one of the factors that TikTok’s algorithm uses to determine a video’s visibility.

How can I increase my TikTok engagement rate?

Follow these few simple pointers to skyrocket your TikTok engagement rate in no time:

1. Try to appear on the TikTok ‘For You’ page by making your videos high-quality and catchy.
2. The TikTok “For You” page is the first page you see when you open the app, it is filled with several.
3. videos that you are likely to appreciate.
4. Post content consistently
5. Get in touch with your followers by going live whenever reasonable
6. Use the ‘Stitch’ and ‘Duet’ features to collaborate with other TikTok users
7. Add a captivating call to action and promote your TikTok videos on other platforms

What percentage of likes is good on TikTok?

A good engagement rate for TikTok would be anywhere between 4% and 18%. For other social media networks ie Facebook, a healthy engagement rate typically ranges from 1% to 2%.

Do you get paid for 1000 likes on TikTok?

For the likes on your videos, TikTok creators don’t earn anything. On the other hand, if your videos receive a million likes, you may attract the interest of advertisers and brands, which could lead to income.

What are the average views on TikTok?

The average TikTok watch rate for the smallest accounts (less than 5K  followers) is 28.78%; for medium-sized profiles (between 5K and 50K followers), it ranges between 20.58% and 19.21%; and for accounts with a following of between 50K and 100K followers, it is 16.12%.

Does re-watching a video count as a view on TikTok?

Replays (number of times) of your videos do not count as views.  A view is counted when TikTok users or fans begin watching your video. Before you can access your video views, “View post history” must be enabled. Your views do not factor into your videos. 

What is a good Tiktok view to like ratio?

There is no universally defined “good” TikTok ratio, higher like ratios generally indicate that a larger proportion of viewers enjoyed the content enough to engage with it.

How do I improve my likes-to-views ratio on TikTok?

You should examine the Analytics in your Creator Tools. Analytics can reflect your video content performance intuitively, and you’ll know what kinds of material your viewers enjoy.

It’s critical to understand your audience’s preferences so that you can tailor your material to appeal to their interests. 

Additionally, you can use TikTok’s numerous trends to stay up to date on the hottest topics. There is a greater chance that your traffic will grow quickly.

To access your TikTok Analytics;

On your TikTok profile click on the 3 horizontal lines (☰) in the right side of the screen (upper right corner), then under Creator Tools select Analytics. Here you’ll be able to see how your content is fairing on TikTok.

Select creator tools
Select analytics
TikTok analytics overview page

Also Read: How to Schedule TikTok Videos

In Conclusion

TikTok’s view-to-like ratio, among the most important metric, diverges from platforms like Twitter or YouTube. Hashtags amplify discoverability, but a higher dislike count may signal disagreement.

Navigating ratio requests while maintaining authenticity is the easiest way to boost a TikTok account. The type of ratio a video garners can shape its visibility, making it crucial for creators.

On TikTok, it’s a poor ratio if a post goes viral and receives a ton of likes and views but few people follow the creator to view more of their material. However, if the author has a large following, the ratio is good.

Ultimately, it is advisable for a content creators on TikTok to prioritize creating content that they are passionate about, nurturing a strong connection with their audience, and constantly improving their content based on feedback and analytics.

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Grace is an Editor at GoTechUG and she has written many articles about website design and social media. She has experience in IT and loves to tinker with anything to do with computers. In her spare time, she loves music, movies, reading books, and learning Spanish.

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