8 Reasons TikTok Ads Not Delivering Outside of Schedule 2023

Are you tired of TikTok ads not delivering and giving you the “outside of schedule” error?

In this post, I will explore why your ads may not be performing as expected and provide possible solutions to bring your advertising success on TikTok.

TikTok is a social media platform that allows users to create and share short-form videos. It has become increasingly popular in recent years, and many businesses have started using it to advertise their products and services.

The ads not delivering outside of schedule TikTok problem can originate from various causes.

From incorrect ad scheduling settings to time zone dissimilarities, budget and bid restrictions, restrictive audience targeting, limited inventory availability, and occasional technical glitches within the platform can further contribute to this issue.

To resolve this, review your campaign settings, budget allotment, targeting prospects, and delivery parameters to make sure they’re optimized for efficient ad distribution.

We will discuss this in detail in the following section but first…

An overview of TikTok Ads and how they work:

TikTok Ads are a type of advertising platform that allows businesses to promote their products or services. They are designed to help brands reach a younger audience and can be highly effective when used correctly.

To run TikTok Ads, a business would need to create a TikTok Ads account and set up a campaign. They can then choose their target audience, budget, and the type of Ad they want to run. 

There are several types of TikTok Ads available, including:

  1. In-Feed Ads: These are Ads that appear in a user’s TikTok feed, much like regular videos.
  2. Brand Takeover Ads: These are full-screen Ads that appear when a user opens the TikTok app.
  3. TopView Ads: These are also full-screen Ads, but they appear as soon as a user opens the app and are followed by in-feed Ads.
  4. Branded Hashtag Challenges: These are sponsored challenges that encourage users to create content around a specific hashtag.
  5. Branded Effects: These are custom filters and effects that can be used in TikTok videos.

The TikTok Ads process

  1. First, a company has to choose its Ad format: TikTok offers various Ad formats, including in-feed video Ads, brand takeovers, hashtag challenges, branded effects, and more. Businesses can choose the Ad format that best fits their goals and budget.
  1. Target an audience: TikTok provides several targeting options, such as age, gender, location, interests, and more. Advertisers can use this information to target their Ads to specific demographics, making their campaigns more effective.
  1. Set a budget: Businesses can set a daily or lifetime budget for their Ad campaigns. TikTok Ads operate on an auction-based system, meaning that the more you bid, the more likely your Ad will be seen by your target audience.
  1. Create the Ad: Businesses can create their Ads using TikTok’s Ad creation tools or upload pre-made videos. It’s essential to create an engaging and creative Ad that appeals to TikTok’s younger audience.
  1. Launch the Ad: Once your Ad is created, it will go through a review process to ensure it meets TikTok’s advertising policies. After approval, your Ad will be live on the TikTok platform, and you can track its performance through TikTok’s Ad Manager.

Why TikTok Ads not delivering outside of schedule, and what you can do about it

If your TikTok Ad is saying “outside of schedule,” it means that the Ad is not being delivered outside of the scheduled time frame. Here are a few reasons and possible solutions:

1. Budget limitations

One of the most common reasons for Ads not delivering is a low budget. If your campaign budget is too low, your Ads may not have enough resources to compete with other Ads in the auction.

Check your campaign budget and daily budget caps to make sure your budget has not been depleted. Consider increasing your budget if necessary.

2. Ad scheduling

If your Ad is scheduled to run at times when your target audience is least active, you might miss out on potential impressions and engagement.

Additionally, your start and end dates or desired time slots may not be properly configured.

Review your Ad schedule and ensure that the start and end dates, as well as the daily schedule, are all set correctly. Additionally, ensure that the time zone setting is also accurate. 

3. Ad targeting

Another reason could be that your targeting is too narrow. If you’ve set your targeting parameters too narrowly, there may not be enough users matching your criteria to show your ad.

Review Ad targeting settings and ensure they are accurate, and that you are targeting the correct audience and demographics.

Additionally, try choosing a larger audience rather than a specific one. This will help the TikTok algorithm perform better.

4. Ad creative quality

Your creative may not be engaging enough to capture user attention. It’s essential to have high-quality creative content that is visually appealing and relevant to your target audience.

Additionally, if your Ad creative is still awaiting approval, it will not run.

Double-check your ad content to ensure it is relevant and visually appealing.

However, while making sure your content is visually appealing and relevant, it is also important to be cautious about the claims you make about your brand and avoid doing so without supporting evidence. 

Also, avoid making demeaning comparisons to competing brands or boasting about how much less expensive your product is. 

5. Ad relevance and consistency

There are multiple options available on TikTok to create a fantastic advertisement for your company, such as songs, fonts, filters, templates, etc. but it s essential to note that the text, images, videos, call-to-action, and other elements of your Ad must always be in line with the good or service you are trying to sell. 

Your ads will be rejected, for example, if your video features one product but your landing page links to a completely different one. Additionally, the ad caption must match the corresponding ad image or video.

Make sure that your ad copy, creative, call-to-action, and the rest of your Ad elements align with the interests of your target audience.

6. Ad content restrictions

TikTok has strict ad guidelines, and if your ad doesn’t comply with these guidelines, it won’t be approved. 

Check your ad content against TikTok’s guidelines to ensure compliance.

Avoid content that is overly suggestive or provocative, and that shows nudity or intimate body parts. 

Remember that children should also not be portrayed in your advertisements either. 

If your Ad content and format are not supported by TikTok, change it and try a different Ad format that is supported.

7. Ad auction competition

Your ad may be competing against other ads with higher bids or better targeting. If your ad is not winning the auction, it won’t be shown.

8. Technical Issues

In some cases, technical glitches within the TikTok ad platform may affect ad delivery and budget management.

If you suspect a technical problem is the cause of outside of schedule TikTok ads issue, reach out to TikTok’s support team for assistance or consult their documentation for any known issues.

Additional fixes for outside of schedule TikTok ads

  • Check if your Ad format is supported by TikTok. If not, try a different Ad format that is supported.
  • Check your Ad account status to ensure it is not suspended, as this could prevent your Ads from running.

If none of these solutions works, you may want to reach out to TikTok support for further assistance. They can help you troubleshoot the issue and ensure that your Ads are delivering correctly.

Overall, it’s essential to monitor your ad performance regularly and make adjustments as needed to improve delivery and increase engagement.

Benefits of using TikTok Ads

There are several compelling reasons why businesses should consider using TikTok Ads as part of their marketing strategy:

Large and growing user base: TikTok has a rapidly growing user base, with over 1 billion active users worldwide. This presents a significant opportunity for businesses to reach a large and engaged audience.

Younger demographic: TikTok is particularly popular among younger users, making it an excellent platform to target a demographic that may be difficult to reach on other social media platforms.

Highly engaging Ad formats: TikTok’s Ad formats are designed to be highly engaging and interactive, which can help increase brand awareness and drive user engagement.

Targeting options: TikTok provides a range of targeting options, including demographic targeting, interest targeting, and behavioural targeting, allowing businesses to reach their desired audience more effectively.

Cost-effective: TikTok Ads can be a cost-effective way to reach a large audience, especially when compared to traditional advertising methods like television or radio.

Detailed analytics: TikTok provides detailed analytics to help businesses track the performance of their Ads, allowing them to make data-driven decisions and optimize their campaigns for better results.

TikTok Ads FAQs

Q. How long do TikTok ads take to get approved?

A. According to TikTok, the Ad review process typically takes up to 24-48 hours, but it may take longer if there’s a high volume of ad submissions or if the ad requires additional review.

You can check the status of your ad in TikTok’s Ads Manager, and if your ad is rejected, you’ll receive a notification with a reason why it was rejected. 

Your ad must meet the TikTok requirements and advertising policies in order to be approved within the specified time. 

If you need further assistance with your Ad approval, you can always reach out to TikTok’s support team for help.

Q. How can I prevent my TikTok ad from going out of schedule in the future?

A. To prevent your TikTok ad from going out of schedule in the future, ensure that your ad campaign is set up correctly, review your targeting parameters and bid amount regularly, and monitor your ad performance to make adjustments as needed.

Q. Can I still run my TikTok ad if it’s out of schedule?

A. Yes, you can still run your TikTok ad if it’s out of schedule, but it may not be delivered as frequently or to the desired audience as intended. It’s best to fix the issue as soon as possible to ensure your ad is reaching your target audience effectively.

Q. How long does it take to fix Tiktok Ads outside of schedule issue?

A. The time it takes for TikTok to fix an out-of-schedule ad issue depends on the cause of the issue. In some cases, it may be resolved quickly, while in other cases, it may take longer if the issue requires further investigation or support assistance.

Q. What does TikTok ad outside of schedule mean?

A. The “TikTok ad outside of schedule” error typically indicates that there is an issue with the scheduling settings of your TikTok ad campaign.

It indicates that your advertisement is being sent or seen outside of the window you have selected for it.


If you encounter any issues with your TikTok ads, such as being out of schedule or not delivering, there are steps (as explained above) that you can take to troubleshoot the issue and get your ad back on track.

By following the best practices for creating effective ads, businesses can leverage TikTok’s advertising platform to achieve their marketing goals and grow their brand.

Note that it’s important to comply with TikTok’s ad policies and guidelines and monitor the performance of your ad campaigns regularly to ensure they’re delivering as expected. 

For any comments, questions, or suggestions, please use the comments box below. Remember to subscribe to my Youtube channel and newsletter for more tips and tutorials.

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