Reels is Instagram’s TikTok-like feature that allows users to communicate using short videos set to music or any other sounds.
Posting a reel will maximize your audience reach, and one way to expand your reach and increase engagement with your Instagram reels is through hashtags.
Hashtags help get the content to the right people and increase chances of you, and your posts going viral. But how do you know which hashtags to use?
In this article, I share some of the best or most commonly used hashtags for different socio-economic categories. Here you will be able to know and choose which hashtags will benefit your content.
For a quick look; #instagood, #explore, #trendingreels, #reels, #post, #love, #instalike, and #reelitfeelit, are some of the commonly used hashtags for Instagram reels.
Hashtags are the way you will capture the attention of people, especially those who do not follow you yet.
Your posts and reels will show in the feed of users who share those interests, hence giving you more coverage, and who knows, maybe you will get more followers.
It is not just about any random hashtags, it is vital to use the right hashtags; ones that represent your content and are in line with your Instagram account objectives.
Also, it is smart to have a mix of hashtags in your reels. Instead of concentrating on only the popular ones – which are likely to drown your reels because everybody is using them, it is best to mix them up with some unpopular or niche hashtags.
Just be sure that the ones you choose make sense to your brand.
That said, hashtags can be beneficial in the following ways;
- Increase content visibility
- Earn a wider audience
- Get more followers
There are hundreds of hashtags on Instagram, different hashtags represent different social, economic, or political categorizations and interests.
To make it easy to see where your interest is, I will go through the best and most commonly used hashtags according to different categories. First, though, we can have the general ones.
Hashtags in this category are used across content. They may not be particular to any reels but can be used anywhere.
For example, #instagood can appear in food reels, music reels, or fashion reels. Most commonly used hashtags include:
| #reels | #reelsinstagram | #trending | #viral | |
| #explore | #love | #instagood | #explorepage | #tiktok |
| #reelitfeelit | #instalike | #likesforlike | #post | #exploremore |
| #art | #a | #beautiful | #repost | #trend |
| #viralvideos | #motivation | #o | #insta | #instagramreels |
| #trendingreels | #india | #like | #memes | #foryou |
| #cooking | #instadaily | #followforfollowback | #reelsvideo | #likes |
| #video | #instareels | #reel | #ke | #follow |
| #fyp | #reelkarofeelkaro | #likeforlikes |
Hashtags in this category are used in food posts, you can use them in your reels if they represent your brand and will help achieve your goal. The first 10 are the most commonly used, then you have other options as well.
| TRENDING | OTHERS | ||
|---|---|---|---|
| #food | #foodpics | #fitfood | #foodphoto |
| #foodporn | #foodpic | #veganfoodshare | #foodlove |
| #instagood | #foodies | #italianfood | #igfood |
| #foodie | #foods | #foodlovers | #foodiegram |
| #instafood | #veganfood | #lovefood | #comfortfood |
| #foodphotography | #seafood | #foodstyling | #instafoodie |
| #foodphotography | #goodfood | #fooddiary | #vscofood |
| #photooftheday | #foodblog | #realfood | #wholefoods |
| #healthyfood | #foodgram | #foodart | #foodoftheday |
| #yummy | #japanesefood | #streetfood | #thaifood |
| #foodstagram | #foodstagram | #foodgasm | #foodlove#foodblogger |
If you are a nature lover, then you probably plan on having some nature-related posts. Here is a bunch of hashtags you can use for your reels on nature.
| Trending | Others | |||
| #nature | #naturelovers | #naturephoto | #natureart | #ilovenature |
| #photography | #naturelover | #nature_shooters | #natureonly | #ig_naturelovers |
| #love | #natureza | #naturelove | #nature_sultans | #naturesbeauty |
| #instagood | #instanature | #natureporn | #nature_good | #naturebeauty |
| #photooftheday | #mothernature | #natureshots | #instanaturelover | #beautyofnature |
| #naturephotography | #nature_perfection | #nature_lovers | #naturehippys | #nature_wizards |
| #travel | #naturegram | #vsconature | #ig_nature | #allnatureshots |
| #picoftheday | #nature_brilliance | #bestnatureshot | #nature_seekers | #beautifulnature |
| #beautiful | #natureaddict | #rsa_nature | #naturel | #fiftyshades_of_nature |
In the world of fashion and style, the following hashtags are trending (first ten) and commonly used (the rest).
| Trending | Others | |||
| #fashion | #instafashion | #fashiondiaries | #fashionlover | #highfashion |
| #love | #fashionblogger | #kidsfashion | #fashionkids | #plussizefashion |
| #style | #fashionista | #fashionweek | #fashionshow | #hairfashion |
| #instagood | #mensfashion | #fashionaddict | #babyfashion | #tasfashion |
| #photooftheday | #fashionstyle | #fashionphotography | #fashiondaily | #vintagefashion |
| #photography | #fashionable | #fashionpost | #fashionmodel | #fallfashion |
| #beautiful | #fashiongram | #womensfashion | #menfashion | #fashiongirl |
| #model | #hijabfashion | #fashiondesigner | #fashiondesign | #fashionstylist |
| #picoftheday | #fashionblog | #ootdfashion | #fashioninspo | #fashionjewelry |
| #streetfashion | #fashionistas | #makeup | #model | |
You have quite a list of options when it comes to photography. Here are the commonly used hashtags on Instagram reels.
| #photography | #photooftheday | #photo | #picoftheday |
| #fashion | #beautiful | #travelphotography | #naturephotography |
| #foodphotography | #weddingphotography | #portraitphotography | #landscapephotography |
| #filmphotography | #fashionphotography | #canonphotography | #mobilephotography |
| #photographylovers | #nightphotography | #architecturephotography | #iphonephotography |
| #macrophotography | #photographyislife | #urbanphotography | #bnwphotography |
| #photographysouls | #analogphotography | #photographylover | #newbornphotography |
| #toyphotography | #dogphotography | #instaphotography | #babyphotography |
| #fineartphotography | #dronephotography | #amateurphotography | #indianphotography |
| #bookphotography | #concertphotography | #familyphotography | #photographyislifee |
| #photographyeveryday | #wildlifephotography | #nikonphotography | #blackandwhitephotography |
| #streetphotography | #nature |
Also Read: How To Get Rid Of Bots On Instagram
Here is to the music lovers. In addition to some general ones like #love, #instagood, and #art, you can use these trending and popular music hashtags for your Instagram reels.
| #music | #musician | #singer | #artist | #hiphop |
| #musica | #livemusic | #musically | #instamusic | #newmusic |
| #musicvideo | #housemusic | #goodmusic | #musical | #musicproducer |
| #musicians | #musicislife | #hiphopmusic | #musiclife | #electronicmusic |
| #countrymusic | #musiclover | #rapmusic | #musicfestival | #partymusic |
| #indiemusic | #musicphotography | #musicproduction | #applemusic | #rockmusic |
| #musicallyapp | #dancemusic | #popmusic | #classicalmusic | #technomusic |
| #musicaltheatre | #worldmusic | #musicianlife | #livemusicphotography |
Tours and travel companies, individuals, families, and groups commonly use these hashtags in addition to the general ones like #love, #photooftheday, #instagood, and #instagram.
| #travel | #photography | #travelphotography | #nature | #travelgram |
| #picoftheday | #instatravel | # travelling | #travelblogger | #traveller |
| #traveltheworld | #igtravel | #travelingram | #travelblog | #mytravelgram |
| #travels | #traveladdict | #travelphoto | #travellife | #traveldiaries |
| #travelpics | #travelawesome | #natgeotravel | #travelholic | #travelbug |
| #travelstoke | #traveldeeper | #travelgirl | #worldtraveler | #ilovetravel |
| #luxurytravel | #doyoutravel | #solotravel | #travelmore | #travellingthroughtheworld |
Are you into fitness, or have a ‘thing’ for fitness or are looking for some fitness reels? These are the commonly used hashtags on Instagram reels. The first 10 are trending and mostly used.
| #fitness | #gym | #fitnessmotivation | #fit | #workout |
| #motivation | #bodybuilding | #training | #lifestyle | #dance |
| #fitnessmodel | #fitnessaddict | #fitnessgirl | #fitnessjourney | #instafitness |
| #fitnesslife | #fitnesslifestyle | #fitnessgoals | #igfitness | #fitnessfreak |
| #fitnessfood | #fitnessgear | #polefitness | #bodyfitness | #bikinifitness |
| #zumbafitness | #instagramfitness | #modafitness | #fitnessgirls | #fitnessfreaks |
| #healthandfitness | #fitnessbody | #fitnesscoach | #fitnessblogger | #myfitnesspal |
| #fitnesstrainer | #fitnessmodels | #fitnessphysique | #fitnesswomen | #anytimefitness |
| #functionalfitness | #veganfitness | #lafitness | #planetfitness | #mensfitness |
| #fitnessfirst | #fitnessfun |
| #family | #familymeals | #love | #baby | #like |
| #familytime | #familyfarm | #friends | #fun | |
| #familygoals | #familytravel | #happy | #buildingafamilylegacy | #kids |
| #familyfirst | #familyislove | #instagood | #familyphotosession | #follow |
| #familyguy | #familyroom | #life | #readingtokids | #cute |
| #familyphotography | #familyfun | #photography | #photooftheday | #beautiful |
| #smile | #momlife | #travel | #picoftheday | #home |
| #summer | #happiness | #art | #lifestyle | #familia |
And for car lovers and users, here is a list of commonly used hashtags on Instagram reels:
| #cars | #car | #carsofinstagram | #carporn | #carlifestyle |
| #carswithoutlimits | #photography | #supercars | #supercar | #luxurycars |
| #exoticcars | #amazingcars247 | #classiccars | #carshow | #carstagram |
| #sportscars | #oscars | #fastcars | #carsandcoffee | #musclecars |
| #amazingcars | #lovecars | #hypercars | #amazing_cars | #sportcars |
| #carspotter | #germancars | #diecastcars | #oldcars | #supercarsoflondon |
| #vintagecars | #bmw | #carspotting | #jdmcars | #carsofinsta |
| #carsforsale | #instacars | #carselfie | #supercarsdaily700 | #usedcars |
| #carsdaily | #carsovereverything | #racecars | #dreamcars | #dubaicars |
FAQs
Why should I use reels on Instagram?
Using reels on Instagram helps to categorize your content. When content is categorized, it will easily end up with the right people – those with similar interests in the subject matter.
Therefore the use of reels will:-
- Help you reach a wider audience
- Promote your product or service
- Drive traffic to your Instagram page
- Boost your brand awareness
To find the right hashtags to use in your Instagram reels you try these options
- Check the Explore page
Instagram’s Explore page is designed to show posts and reels that the Instagram app thinks you will like.
You can open the explore page, check through the reels, and see which hashtags people are using. You should be able to find a mix of general ones and some that are specific to your brand.
- Search on Instagram
The Instagram search tab can be quite handy when it comes to finding hashtags. Make use of the search tab by typing into the bar your topic of interest for example “writing”, then tap on tags from the menu on the top.
This should give you several hashtags that people are using and their usage status (number of posts in which the hashtags appear).
This is quite good for knowing which hashtags are trending for a particular topic.
- Use a hashtag generator
The Instagram hashtag generator sites can do just the work for you.
You can start by choosing which hashtag generator you would like to use. Then feed in the topic to get the commonly used hashtags related to your topic.
Some options for hashtag generator sites include; Instasize, Later, Inflact, Toolzu, Sistrix, and CopyAI.
- Check Tiktok
Rule of thumb; if something goes viral on TikTok, it’s going to trend on Instagram reels. So TikTok hashtags would be a good source for hashtags to use in your Instagram reels.
- Check your competitors
Another source of the right hashtags to use is your competition. You are not up to copying and pasting, just check out their reels and be inspired by how they are using the hashtags.
Are you worried that you will use too many or too little?
No worries, you may use more than 2, 5, or even more than 10, in fact up to 30 hashtags! Instagram allows you to use up to 30 hashtags per reel. This gives you a chance to mix and blend them, and experiment with which ones suit your brand to help you achieve your Instagram objective.
Conclusion
Hashtags are the way to go! You will enjoy the tagging, plus the benefits that come with it. Remember to use the right ones, and remember to mix them – niche and trending ones.
Have fun!
