How To Change Account Type On Instagram in 2023

With its wide range of features and tools, Instagram reaches a diversity of users including individuals sharing personal moments, companies exhibiting their products, and content creators entertaining audiences. 

Instagram provides 2 account options; personal and professional account and depending on your needs and goals, you can change from one to another.

In this article, we are first going to understand the different Instagram account types, and then I will show you how to change account type on Instagram; that is, switch from one account type to another.

In short; you can change from one Instagram account to another via your Instagram Profile > Settings > Account > Switch account type, and here you will be able to change from personal to professional account and vice versa.

We will see these steps in detail in the coming sections, but first…

Instagram personal account

By default, when you open up an Instagram account, it is a personal account. Just like its name suggests, the Instagram personal account is designed for personal use and it has basic features that enable individuals to connect and share content ( images, videos, and stories) with close friends and family.

With a personal account, you can follow other users and interact with posts by liking and commenting on them.

You also have the leeway to make your personal account private, allowing you to control who can see your posts and follow you.

Change your Instagram account to private and vice versa

To switch between private and public accounts;

Open your Instagram app and go to your Profile at the bottom right then tap on the hamburger menu (≡) to go to Settings > Privacy

Instagram account settings
Instagram account privacy
Change your Instagram account to private

Turn on the Private account option, and when you do so only your followers will be able to see your posts.

Note that while personal accounts are suitable for individuals sharing daily life moments, they have limited insights, analytics and other features compared to other account types.

Instagram professional account

The professional account provides additional tools and features for businesses, public figures, content creators and the like. It enables individuals and organisations to promote their products and services and promote their brand and content on the platform.

The Instagram professional account consists of 2 account types;

The creator account; is basically for people who want to expand their platform presence, interact with their following, and possibly monetise their material, for example, influencers, content creators, public figures, experts and educators, artists, etc. 

It provides:

  • Contact options; email, phone, or location.
  • Audience insights such as demographics, locations, and active times(but not as detailed as business accounts).
  • Flexible category definition to reflect the diverse nature of content creators.
  • Direct access to branded content partnerships and collaborations.
  • DM filtering of message requests based on specific categories.

The business account; is generally meant for businesses who want to promote their products and services on Instagram. It offers specialized features and tools to assist businesses in interacting with their target audience, monitoring performance, running ads, and building relationships with potential clients.

It provides:

  • Contact buttons which allow users to get in touch via email, phone, or directions to your business’s location.
  • Detailed insights into your audience, content performance, and engagement to help businesses understand their followers better.
  • Promotions and ads directly within the app, targeting specific audiences.
  • Industry categories you can select from to help users find and connect with your business.
  • Integration with your Facebook Page, enabling cross-platform tools and advertising options.

How to switch from a personal to a business account on Instagram

Keep in mind that changing your account type can affect the features available to you and the insights you can access on Instagram. Make sure you understand the implications of switching your account type before making any changes.

As I mentioned earlier, the default Instagram account is personal. If you are a content creator or business person and you would like to change from your personal account, follow these steps:

Step 1: Open the Instagram app on your mobile device and go to your profile by tapping on your profile picture at the bottom right corner.

Step 2: Tap the hamburger icon; three horizontal lines (≡) at the top right corner to open the menu, then select Settings.

Instagram profile page
Instagram app settings

Step 3: Under Account, scroll down and you will find the Switch to Professional Account option, tap on it.

Instagram account page
Instagram switch account type

You can go ahead and read through the additional features the professional account offers and tap the Continue button to follow the prompts and complete the setup.

Choose the category that best describes you or your niche then tap Done, and then Ok to switch your account.

Instagram account type
How To Change Account Type On Instagram

Remember, the professional account has 2 categories; the creator and the business account.

At this point, you need to choose which account type best suits you depending on your needs.

Instagram creator or business account

If you are an influencer or a public figure, choose the creator account option and tap Next. and if you are a business person with products to showcase, choose the business account option.

In the next window, you have the option to log in with your Facebook account or page so that the two accounts can be combined for easy management. 

However this isn’t mandatory, you can choose to have your Instagram professional account independent from your Facebook.

When you’re done continue, and you’ll be given more options to add your profile, grow your audience, follow other creators and so on to get the most out of your creator account.

You’ll now have a new section/option under your Profile > Settings that says either Business or Creator, depending on which account type you just switched to. You can use this section to make more customizations to your account.

Instagram business account type


After you switch to the professional account type and set up all the details, when you get back to Settings > Account you can easily switch between the creator and business account options without having to go through the set-up again.

Note that you also have the option to add a new professional account which you can link to another phone number/email address/Facebook page.

If you want to switch back to your personal account, just follow the same procedure as before; Profile > Settings > Account > Switch account type > Switch to personal account.

Change Account Type On Instagram (business or personal)


Will my followers be notified if I switch account types?

No, Instagram does not notify your followers when you change your account types. 

Why should I consider changing my account type on Instagram?

Changing your Instagram account type allows you to access features that align better with your goals. 

For example, if you have a business you can benefit from analytics and advertising options, and if you are a creator you can use the additional tools for collaboration and content insights.

How much is a business Instagram account?

A business Instagram account is completely free. Just set up your information and you’re good to go.

Can I switch to a Business or Creator account without a Facebook Page?

Yes, you can create a Business or Creator account without connecting it to your Facebook Page. However, you won’t be able to harness some features that come with Facebook integration.

How can I determine which account type is right for me?

Consider your purposes. 

– A business account is best suited for an enterprise looking to promote products and services.
– A Creator account caters to content creators aiming to engage their audience. 
– A personal account is simply for sharing personal moments.

Can I switch between account types multiple times?

Yes, you can easily switch between account types as needed. If your goals change, you can adjust your profile accordingly. The process is generally straightforward and allows you to retain your followers and posts.

Will my followers and posts be affected when I change account types?

Your followers and existing posts will generally remain unaffected. However, some features may change, such as contact buttons or insights available with new account types.

Do I need to pay to change my account type?

No, changing your account type is generally free. However, depending on your new account type, you might need to invest in tools like ads or promotions.

What are the benefits of a business account over a personal account?

A business account offers insights, contact buttons, promotion options, and integration with your Facebook Pages; features that help a business connect with customers and analyze performance. While a personal account is, well, personal.

Do I need a certain number of followers to switch to a Business or Creator account?

No, there’s no specific follower requirement to switch account types. You can switch regardless of your follower count.

Will my username and profile information change when I switch account types?

No, generally your username and profile information remain the same. However, some changes might occur based on the new account type’s requirements.

How do I switch back to a personal account on Instagram?

To switch from a professional account back to your personal account, go to Profile > Settings > Account > Switch account type > Switch to personal account.


To summarize, being able to change your Instagram account type is a powerful tool that enables you to align your evolving goals to your online presence and get the best from the Instagram platform.

Be sure to utilize this flexibility availed to you by Instagram to optimize your digital presence and strengthen your impact. 

Remember to keep your Instagram journey aligned with your aspirations.

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