How To Change Account Type On Instagram in 2024

With its wide range of features and tools, Instagram reaches a diversity of users.

These include individuals sharing personal moments, companies exhibiting their products, and content creators entertaining audiences. 

Instagram provides 2 account options; personal and professional account, and depending on your needs and goals, you can change from one to another.

In this article, we’ll first understand the different Instagram account types, then I’ll show you how to change account type in Instagram; that is, switch from one account type to another.

In short; you can change from one Instagram account to another via your Instagram Account Settings & Privacy > Creator tools and controls > Switch account type.

Here you will be able to change from a personal to a professional account and vice versa.

We will see these steps in detail in the coming sections, but first…

Instagram personal account

By default, when you open up an Instagram account, it is a personal account.

Just like its name suggests, the Instagram personal account is designed for personal use and it has basic features that enable individuals to connect and share content ( images, videos, and stories) with close friends and family.

With a personal account, you can follow other users and interact with posts by liking and commenting on them.

You also have the leeway to make your account private, allowing you to control who can see your posts and follow you.

Change your Instagram account to private and vice versa

Here’s a brief on how to change account type Instagram; steps to switch between private and public accounts;

Open your Instagram app and go to your Instagram Profile at the bottom right, tap on the hamburger menu (≡)in the upper right corner.

Tap Settings & Privacy > Account Privacy.

Instagram Settings and Privacy
Account privacy
Change your Instagram account to private

Turn on the Private account option, and when you do so only your followers will be able to see your posts.

Note that while personal accounts are suitable for individuals sharing daily life moments, they have limited insights, analytics and other features compared to other account types.

Instagram professional account

The professional account provides additional tools and features for businesses, public figures, content creators and the like.

It enables individuals and organisations to promote their products and services; and to promote their brand and content on the platform.

The Instagram professional account consists of 2(two) types of accounts:

The creator account; is basically for people who want to expand their platform presence, interact with their following, and possibly monetise their material.

For example, influencers, content creators, public figures, experts and educators, artists, etc. 

It provides:

  • Contact options; email, phone, or location.
  • Audience insights such as demographics, locations, and active times(but not as detailed as business accounts).
  • Flexible category definition to reflect the diverse nature of content creators.
  • Direct access to branded content partnerships and collaborations.
  • DM filtering of message requests based on specific categories.

The business account; is generally meant for businesses who want to promote their products and services on Instagram.

It offers specialized features and tools to assist businesses in interacting with their target audience, monitoring performance, running ads, and building relationships with potential clients.

It provides:

  • Contact buttons which allow users to get in touch via email, phone, or directions to your business’s location.
  • Detailed insights into your audience, content performance, and engagement to help businesses understand their followers better.
  • Promotions and ads directly within the app, targeting specific audiences.
  • Industry categories you can select from to help users find and connect with your business.
  • Integration with your Facebook Page, enabling cross-platform tools and advertising options.

How to switch from a personal to a business account on Instagram

Keep in mind that changing your account type can affect the features available to you and the insights you can access on Instagram.

Make sure you understand the implications of switching your account type before making any changes.

As I mentioned earlier, the default Instagram account is personal.

If you are a content creator or business person and you would like to change from your personal account, follow these steps for ‘how to change Instagram account to business’:

Step 1: Open the Instagram app on your mobile device and go to your profile by tapping on your profile picture at the bottom right corner.

Step 2: Tap the hamburger icon; three horizontal lines (≡) at the top right corner to open the menu, then select Settings and Privacy.

Instagram profile page
Instagram Settings and Privacy

Step 3: Scroll down and tap on Account type and tools then select the Switch to professional account option.

instagram account type and tools settings
Instagram switch to professional account

You can go ahead and read through the additional features the professional account offers and tap the Continue button to follow the prompts and complete the setup.

Choose the category that best describes you or your niche then tap Done, and then Ok to switch your account.

Instagram account type
How To Change Account Type On Instagram

Remember, the professional account has 2 categories; the creator and the business account.

At this point, you need to choose which account type best suits you depending on your needs.

Instagram creator or business account

If you are an influencer or a public figure, choose the creator account option and tap Next.

And if you are a business person with products to showcase, choose the Instagram business account option.

In the next window, you have more options like adding your business contact information and logging in with your Facebook account or page so that the two accounts can be combined for easy management. 

However, using your Facebook account isn’t mandatory, you can choose to have your Instagram professional account independent from your Facebook.

When you’re done, continue and you’ll be given more options to add your Instagram business profile, grow your audience, follow other creators and so on to get the most out of your creator account.

You’ll now have a new section/option under your Profile > Settings & Privacy called Creator tools and controls.

IG creator tools and controls

Depending on which account type you just switched to, you can use this section to make more customizations to your account.

Tip: After you switch to the professional account type and set up all the details, you can now easily switch between the creator and business account options without having to go through the setup again.

Note that you also have the option to add a new professional account which you can link to another phone number/email address/Facebook page.

If you want to switch back to your personal account, just follow the same procedure as before.

That’s Profile > Settings & Privacy > Creator tools and controls, tap Switch account type > Switch to personal account.

Change Account Type On Instagram (business or personal)


Will my followers be notified if I switch account types?

No, Instagram does not notify your followers when you change your account types. 

Why should I consider changing my account type on Instagram?

Changing your Instagram account type allows you to access features that align better with your goals. 

For example, if you have a business you can benefit from analytics and advertising options, and if you are a creator you can use the additional tools for collaboration and content insights.

How much is a business Instagram account?

A business Instagram account is completely free. Just set up your information and you’re good to go.

Can I switch to a Business or Creator account without a Facebook Page?

Yes, you can create a Business or Creator account without connecting it to your Facebook Page.

However, you won’t be able to harness some features that come with Facebook integration.

How can I determine which account type is right for me?

Consider your purposes. 

– A business account is best suited for an enterprise looking to promote products and services.
– A Creator account caters to content creators aiming to engage their audience. 
– A personal Instagram account is simply for sharing personal moments.

Can I switch between account types multiple times?

Yes, you can easily switch between account types as needed. If your goals change, you can adjust your profile accordingly.

The process is generally straightforward and allows you to retain your followers and posts.

Will my followers and posts be affected when I change account types?

Your followers and existing posts will generally remain unaffected.

However, some features may change, such as contact buttons or insights available with new account types.

Do I need to pay to change my account type?

No, changing your account type is generally free.

However, depending on your new account type, you might need to invest in tools like ads or promotions.

What are the benefits of a business account over a personal account?

A business account offers insights, contact buttons, promotion options, and integration with your Facebook Pages; features that help a business connect with customers and analyze performance.

While a personal account is, well, personal.

Do I need a certain number of followers to switch to a Business or Creator account?

No, there’s no specific follower requirement to switch account types.

You can switch regardless of your follower count.

Will my username and profile information change when I switch account types?

No, generally your username and profile information remain the same. However, some changes might occur based on the new account type’s requirements.


To summarize, being able to change your Instagram account type is a powerful tool that enables you to align your evolving goals to your online presence and get the best from the Instagram platform.

Be sure to utilize this flexibility availed to you by Instagram to optimize your digital presence and strengthen your impact. 

Remember to keep your Instagram journey aligned with your aspirations.

Also Read. . .

How To Delete A Facebook Group in 2024?

Facebook allows for group interactions through its Facebook groups feature.  Facebook groups are created for specific reasons and attract like-minded people.  At some point, however, you may need to get rid of the group for

Read More »
Newsletter Subscription (EF)
Picture of Grace
Grace is an Editor at GoTechUG and she has written many articles about website design and social media. She has experience in IT and loves to tinker with anything to do with computers. In her spare time, she loves music, movies, reading books, and learning Spanish.

Leave a Comment

Your email address will not be published. Required fields are marked *


Recommended Tools

Hostinger offers premium WordPress hosting for small and medium size websites at an affordable price rated 4.5/5 on Trustpilot

Elementor is the WordPress most popular page builder with over 10 million active users