How to Add Internal Links in WordPress

Incorporating internal links into your website content helps search engines find and index your pages more effectively and allows visitors to navigate between related content seamlessly.

In this guide, I will show you how to add internal links in WordPress, a crucial step for improving your website’s SEO and user experience.

You can add internal links in WordPress manually or with the assistance of plugins like Link Whisper.

I will walk you through both methods, providing tips and best practices to ensure your internal linking strategy is optimized for success.

What are internal links?

Internal links are hyperlinks that point to other pages or content within the same website or domain.

In simpler terms, they are links that connect one page to another on the same website.

These links play a crucial role in website navigation, user experience, and search engine optimization (SEO).

The Importance of Internal Links in WordPress SEO

Effective internal linking is a crucial part of any WordPress SEO strategy.

Internal links not only help search engines navigate and index your website, but they also play a significant role in improving user experience and engagement.

With a well-thought-out internal linking strategy, you can enhance your website’s SEO performance and increase its visibility in search results.

One of the key benefits of internal links in WordPress SEO is that they help search engines understand the structure and hierarchy of your website.

When search engines crawl your site, they follow internal links to discover new pages and determine their relevance.

By strategically linking your pages together, you can guide search engine bots to prioritize and index the most important content on your site.

In addition to helping search engines, internal links also distribute link equity and authority among your pages.

When you link from a high-authority page to a new or less authoritative page, you pass on some of the ranking power and credibility to the linked page.

This can significantly improve the chances of your linked pages ranking higher in search results, ultimately boosting your website’s overall SEO performance.

Effective Internal Linking Strategies

To maximize the impact of your internal linking efforts in WordPress, consider implementing the following strategies:

  • Organize your content into categories and subcategories to make it easier for both users and search engines to navigate your site.
  • Instead of using generic phrases like “click here,” use keyword-rich anchor text that accurately describes the linked page’s content.

    For example, if you’re linking to a guide on WordPress themes, your anchor text could be something like “best WordPress themes for 2023.”
  • When adding internal links, prioritize linking to pages that provide additional value and context for the reader.

    This helps improve user experience and encourages visitors to explore more of your content.
  • While internal links are beneficial, it’s important to avoid overloading your pages with too many links.

    Keep the number of internal links per page reasonable to prevent overwhelming the reader.

Also read: How Can Your Web Page Design Communicate Your Personal Value

With these strategies, you can create an effective internal linking structure in WordPress that not only improves your website’s SEO performance but also enhances user navigation and engagement.

How to Manually Add Internal Links in WordPress

WordPress dashboard

One way to add internal links in WordPress is by doing it manually, using either the block editor or the classic editor.

Log into your WordPress dashboard and go to the page/post or content where you want to add a link.

Highlight the anchor text you want to turn into a link and a toolbar will show up. Click on the Link icon.

Select WordPress text to add link to

Paste the URL of the page you want to link to then press the Return/Enter button.

Add page URL in WordPress

You can also choose for the link to be opened in a new tab if you prefer.

Manually added link in WordPress

Use descriptive anchor text that accurately represents the content of the page you are linking to. This is to help both search engines and users understand the context of the link.

Benefits of Manual Internal Linking

  • Manually adding links to your WordPress website gives you full control over the anchor text, placement, and context of each link; allowing you to tailor the links to fit seamlessly within the content.
  • As the content creator, you have a deep understanding of the context and relevance of your content.

    Manually adding links enables you to make more informed decisions about which pages or posts to link to based on the specific needs of your audience.
  • Manual linking allows for greater customization.

    You can choose where to place the links and how they contribute to the narrative and user experience.

How to add Internal Links with Link Whisper

Link Whisper homepage

Link Whisper is a powerful WordPress plugin that takes your internal linking strategy to the next level.

With its user-friendly interface and advanced features, Link Whisper helps you optimize your website’s internal linking structure effectively.

One of the key benefits of using Link Whisper is its ability to suggest relevant internal links for your content.

This feature saves you time and ensures that you are linking to the most appropriate pages on your website.

Link Whisper also helps you identify orphaned pages on your website; pages that do not have any incoming internal links.

You can easily find these pages and add relevant internal links to improve their visibility and SEO performance.

Link Whisper has a free version that gives you some very basic features for automatic link suggestions as you write, as well as internal link reporting.

It will also give you page insights for orphaned content and outbound internal and external links.

To use Link Whisper:

Log into your WordPress dashboard and go to Plugins > Add New, search for Link Whisper then install the plugin, and activate it.

Install and activate LinkWhisper WP Plugin

The premium version on the other hand gives you more in-depth reporting on links, an auto-linking feature that enables you to add links in one click and so much more.

Link Whisper premium starts at $77 per year for a single site, but you can check out their website for more information.

Benefits of Automating Internal Linking with Link Whisper

Adding internal links manually in WordPress can be a time-consuming process, especially for websites with a large number of pages.

Link Whisper’s advanced features take the hassle out of internal linking and automate the process for you.

This feature allows you to specify keywords and associate them with specific URLs on your website, then it automatically adds internal links whenever it finds those keywords in your content.

This automation not only saves you time but also ensures consistent and effective internal linking across your entire site, thereby improving your website’s SEO performance and user experience.

Manual Internal Linking vs. Link Whisper linking

Manual Internal LinkingLink Whisper Premium
Time-consuming processAutomated internal linking
Requires manual identification of relevant pagesSuggestions for relevant internal links
No guarantee of consistent internal linkingConsistent and effective internal linking
Potential for missing internal linking opportunitiesIdentifies and adds internal links to orphaned pages
Using Link Whisper Premium for automated internal linking seems to offer significant advantages over manual linking, but in the end you know your website best so it’s upto you.


What is anchor text, and why does it matter for internal links?

Anchor text is the clickable text in a hyperlink.

It matters for internal links because it provides context about the linked content, contributing to better user understanding and search engine optimization.

Can I customize the link text when adding internal links in WordPress?

Yes, you can customize the link text.

Use descriptive and relevant anchor text that gives users and search engines insight into the content they will find when clicking the link.

Is there a limit to the number of internal links I should include in a post or page?

Not particularly. However, it’s important to prioritize quality over quantity.

Avoid overloading your content with internal links and focus on providing value to the reader.

What role do internal links play in site architecture?

Internal links contribute to the overall site architecture by establishing connections between different pages.

A well-structured site architecture improves user navigation and helps search engines understand the relationships between various pieces of content.

What should I do if a linked page or post is no longer relevant?

If a linked page becomes irrelevant or is removed, you can either redirect the link to a relevant page or update the anchor text and URL to point to a more current and related piece of content.

How can I encourage users to click on internal links?

Craft compelling and descriptive anchor text that entices users to click.

Additionally, strategically place internal links within your content and ensure that they align with the natural flow of the narrative and provide additional value to the reader.


Adding internal links in WordPress is an essential practice that can significantly improve your website’s SEO and user experience.

You can help search engines discover and index your pages more effectively by strategically linking related content within your site.

Whether you choose to manually add internal links or utilize plugins like Link Whisper, be sure to create a well-structured internal linking strategy using descriptive anchor text and limiting the number of internal links on a page to avoid overwhelming the reader.

Tip: Remember to regularly review and update your internal links to ensure they remain relevant and valuable to your audience.

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Grace is an Editor at GoTechUG and she has written many articles about website design and social media. She has experience in IT and loves to tinker with anything to do with computers. In her spare time, she loves music, movies, reading books, and learning Spanish.

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