By: Peter
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One of the most common reasons for Ads not delivering is a low budget. If your campaign budget is too low, your Ads may not have enough resources to compete with other Ad placements in the auction.
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If your Ad is scheduled to run at times when your target audience is least active, you might miss out on potential impressions and engagement.
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Another reason could be that your targeting is too narrow. If you’ve set your targeting parameters too narrowly, there may not be enough users matching your criteria to show your ad.
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Your creatives may not be engaging enough to capture user attention. It’s essential to have high-quality creative content that is visually appealing and relevant to your target audience.
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It's essential to note that the text, images, videos, call-to-action, and other elements of your Ad must always be in line with the good or service you are trying to sell
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TikTok has strict Ad guidelines, and if your Ad doesn’t comply with the minimum regulations, it won’t be approved.
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Your Ad may be competing against other Ads with higher bids or better targeting. If your Ad is not winning the auction, it won’t be shown. You may check this in the TikTok Ads manager dashboard.
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In some cases, technical glitches within the TikTok Ad platform may affect Ad delivery and budget management.
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