[3 Ways]: How to Sell on Telegram in 2024

Ever wondered how to sell products on Telegram and grow your business?

Well in this article, I will be sharing with you how to make money on Telegram/how to sell on Telegram.

Telegram provides a platform for companies and individuals to sell a range of goods and services; including physical goods (clothing, electronics, and food,) and digital goods (eBooks, software, and online courses). 

Additionally, sellers can use Telegram to advertise services like consulting, coaching, or freelancing.

There are 3 ways you can sell your products or services on Telegram; you can either use a Telegram Channel, a Telegram Group or Direct Messages.

All you need to do is:

*Create a Telegram channel or group
*Add your products or services to the channel/group
*Promote your channel/group and interact with your audience
*Use a Telegram bot to provide payment options like PayPal or Stripe

With these easy measures, you can leverage Telegram’s platform to grow your business and reach a wider audience.

Benefits of selling on Telegram

Access to a large audience:

With a large user base of over 500 million active users worldwide, sellers on Telegram can easily reach out to potential customers through group or channel communications with promotional offers, discounts, or other Telegram marketing messages. 

Low cost: 

Selling on Telegram can be a cost-effective way for small businesses or individuals.

Setting up a Telegram channel or group is free, and there are no fees for selling your products or services. 

Secure platform: 

Telegram uses end-to-end encryption to protect your messages and keep your data safe, which can give your customers peace of mind when making purchases.

Direct communication with customers: 

Telegram allows you to communicate directly with your customers via chat, which can help you build a more personal relationship with them and provide better customer service.

Customizable channel: 

Telegram channels are highly customizable, allowing you to add custom branding and design elements to make your channel unique.

Easy to use: 

Telegram is a user-friendly app that is easy to navigate, making it simple for entrepreneurs and customers.

Integration with other tools: 

Telegram integrates with other tools and services, such as payment gateways and analytics platforms, which can help you streamline your sales process and gain insights into your business performance.

Additionally, Telegram offers secure payment methods that enable sellers to receive payments from buyers securely.

How do people sell on Telegram?

Telegram provides various options to individuals and businesses to connect with their customers and promote their products and services. Here are some common ones:

Tip: First, if you don’t have a Telegram account, you will need to create one. You can download the Telegram app for free from the App Store or Google Play then sign up with your phone number.

1. Sell through Telegram Channels

 A Telegram channel allows you to broadcast messages to a large group of people who have subscribed to your channel.

You can use this channel to showcase your products or services, offer promotions and discounts, and communicate with your customers.

how to create a telegram channel for business

To sell your products and services on telegram, follow these steps:

Create a Telegram channel:

Once you have a Telegram account, you can create a channel for your business.

Click on the “New Channel” button in the app, and then follow the prompts to set up your channel.

Select the New Message icon
select New Channel option and proceed.
Select the public channel option and set a link below.

Add products or services: Once your channel is set up, you can start adding your products or services.

You can do this by creating posts with images and descriptions of what you’re selling.

Promote your channel: To get more people to join your channel and see your products, you’ll need to promote your channel.

You can share the link to your channel on social media, your website, or other platforms where your target audience is likely to be.

Interact with your audience: Once people start joining your channel, make sure to interact with them.

Respond to any questions they have about your products or services, and engage with them to build a relationship.

Provide payment options: To sell on Telegram, you’ll need to provide payment options.

You can use a payment gateway like Stripe or PayPal to accept payments, or you can provide instructions for customers to make payments via bank transfer or other means.

Fulfil orders: Once you start making sales, make sure to fulfil orders promptly.

This will help you build a reputation for reliability and encourage repeat business.

Tip: A Telegram channel is best suited for one-way communication, where you can broadcast your products or services to a large audience.

2. Sell through Telegram Groups

A Telegram group, on the other hand, is better suited for two-way communication, where you can interact with your customers and answer their queries.

Telegram groups can be an effective means to sell on Telegram, especially if you have a niche product or service that is of interest to a specific group of people.

They allow direct communication between the seller and the buyer, which in turn favours real-time interaction.

Groups can also help build a community around your brand or business and on top of that they are easy to manage.

How to sell on Telegram via a Telegram group

Create a Telegram group specifically for selling your products or services.

You can do this by clicking on the “New Group” button in the Telegram app and adding a name, description, and profile picture.

Invite people to join your group by sharing the group link on social media, your website, or through other promotional channels.

You can also add members manually by clicking on the group settings and then “Add Members.”

Click the New Group button and add name and description
add members to share products

Set clear rules for your group; such as the types of products or services that can be sold, how to make payments, and any other important information.

This will help keep the group organized and prevent any misunderstandings.

Post your products or services in the group with clear descriptions and pricing information. You can also include images or videos to showcase your offerings.

Engage with members by responding to questions, addressing concerns, and providing additional information about your products or services.

This will help build trust and encourage members to make purchases.

Once a member is interested in purchasing a product or service, arrange for payment through a secure method such as PayPal, bank transfer, or a payment gateway.

Be sure to provide clear instructions and confirm payment receipt before delivering the product or service.

After the sale is completed, follow up with the customer to ensure they are satisfied with their purchase and address any concerns they may have.

This will help build customer loyalty and increase the chances of repeat business, which ultimately grows earnings.

3. Use direct messages (chats)

If you would prefer not to get into creating a channel or group on Telegram, you can still make your sales via direct chats. 

Here’s how you go about it:

Build a targeted list: Create a list of potential customers who may be interested in your product or service.

You can build this list through various means, such as social media, online directories, or lead-generation tools.

Introduce yourself: Start by introducing yourself to your potential customers through direct chats.

Explain what you do and how your product or service can benefit them.

Personalize your approach: Tailor your messages to each customer using their name and other personal details.

This will help build a connection and increase the chances of making a sale.

Highlight the benefits: Focus on the benefits of your product or service, rather than just the features.

Explain how it can solve the customer’s problem or make their life easier.

Offer incentives, such as discounts or special offers, to encourage customers to make a purchase. You can also provide free trials or demos to showcase the value of your product or service.

Respond to inquiries and questions quickly and efficiently. This will help build trust and establish your business as reliable and customer-focused.

Close the sale: Once the customer is ready to make a purchase, provide clear instructions on how to make the payment and deliver the product or service.

Follow up after the sale to ensure the customer is satisfied and address any concerns.

How to receive payments on Telegram

Telegram offers a built-in payment feature that allows you to collect payments directly through the app. 

Here are the steps to set up payments on Telegram:

Create a Telegram Bot: To accept payments, you’ll need to create a Telegram bot.

You can do this by following the instructions on the Telegram website or using a bot creation tool like BotFather (just search for BotFather and follow the prompts to create a new bot).

search for Botfather and select the verified account
Click on the start option below in the botfather chat
Select the menu button in the bottom left corner

Connect to a Payment Provider: connect your Telegram bot to a payment provider, such as Stripe or PayPal.

Follow the provider’s instructions to connect your bot and set up payment processing.

In the menu select the Edit your Bots option you created
select payments and choose which option you prefer
Choose your payment option preferred and provide details
Share the payment link tp your customers

Set Up Payment Details: Once you’ve connected your bot to a payment provider, you can set up payment details for your product or service.

This includes the name of the product or service, the price, and any other relevant information.

Share Payment Link: To collect payments, you can share a payment link with your customers.

This link can be generated through the payment feature in the bot and can be shared through direct chats or groups.

Receive Payments: When a customer clicks on the payment link and completes the payment process, you’ll receive the payment directly through your connected payment provider account.

Additional tips for selling on Telegram

Customer support: Telegram can be used as a customer support platform.

You can create a dedicated channel or group for customers to ask questions, report issues, or provide feedback. This can help build trust and loyalty among your customers.

Ads manager: Telegram offers a built-in advertising platform that allows you to create and run ads to reach a targeted audience.

You can use this to promote your products or services to people who are interested in what you offer.

Creating contests and giveaways: You can use Telegram to create contests and giveaways to engage with your customers and attract new ones.

This will increase your brand visibility and build a loyal customer base.

Encryption and Security: Telegram offers end-to-end encryption for all messages, which ensures that conversations are secure and private.

Businesses that deal with sensitive data or transactions may find this to be particularly crucial.

Customizable Themes: Telegram allows businesses to customize the look and feel of their channels and bots.

This can help create a consistent brand experience for customers.

Make sure your communication is relevant to your customers. Avoid sending messages that can come across as spam because users may block you.

Remember to be transparent, honest, and professional while selling on Telegram. This will help you build a loyal customer base and ensure the success of your business.


Can I sell any product or service on Telegram?

Yes, you can sell any legal product or service on Telegram, as long as it complies with Telegram’s terms of service and any applicable laws.

Do I need to create a bot to sell on Telegram?

No, you don’t necessarily need to create a bot to sell on Telegram. While bots can be useful for automating certain tasks, you can also sell through direct chats or groups.

How do I build a targeted list of potential customers on Telegram?

You can build a targeted list of potential customers on Telegram by joining relevant groups, searching for keywords related to your niche, and using lead generation tools.

How do I set up payments on Telegram?

Telegram offers a built-in payment feature that allows you to accept payments directly through the app.

You can set up payments by connecting your Telegram account to a payment provider like Stripe or PayPal.

Can I use Telegram to promote my business?

Yes, you can use Telegram to promote your business by sharing updates, news, and promotions with your audience.

You can also use Telegram groups to connect with potential customers and build a community around your brand.

How do I handle customer service on Telegram?

You can handle customer service on Telegram by being responsive to inquiries and questions, providing clear instructions on how to make a purchase, and addressing any concerns or issues that arise.

You can also use bots to automate certain customer service tasks, such as responding to frequently asked questions.

Are there any best practices for selling on Telegram?

Some best practices for selling on Telegram include building a targeted list of potential customers, personalizing your approach, highlighting the benefits of your product or service, offering incentives, and having a good customer support team to respond to inquiries and questions. 

It’s also important to follow Telegram’s terms of service and any applicable laws.

Can you show me how to create paid telegram channel?

Below is a summary of steps to create a paid Telegram channel:
-Create a Telegram Channel: Set up a new channel with a name, description, and profile picture.
-Set Privacy Settings: Adjust privacy settings, considering “Private” or “Public with a Link” for a paid channel.
-Add Content: Start adding relevant content to your channel, such as text, images, or videos.
-Set Up Payment Integration: Integrate a payment system like Stripe or Razorpay to enable subscription payments.
-Create Payment Links: Generate payment links through your payment provider’s dashboard.
-Promote Your Channel: Share the paid channel link through social media, other Telegram channels, or your website.
-Provide Value: Offer exclusive content or perks to make the subscription worthwhile for users.
-Manage Subscribers: Regularly engage with subscribers and address any concerns they may have.
-Comply with Regulations: Ensure compliance with Telegram’s terms of service, and maintain transparency about what subscribers will receive for their payment.


To summarise, Telegram offers a range of features that can help businesses connect with customers on a personalized level, automate processes, and enhance their marketing efforts.

Whether you choose to sell through channels, groups, or direct chats, it’s important to follow best practices for engagement, communication, and customer service.

Overall, using Telegram for business requires a customer-centric approach, clear communication, and a commitment to building relationships with potential customers without incurring high costs.

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Grace is an Editor at GoTechUG and she has written many articles about website design and social media. She has experience in IT and loves to tinker with anything to do with computers. In her spare time, she loves music, movies, reading books, and learning Spanish.

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