How to Get Adsense Approval in 2024

As a content creator, I can imagine the desire you may have to get Adsense approved.

You have probably given it several tries but all resulting in denial from the Adsense approval team.

So, in this blog, I just want to keep it very brief but be very honest and share with you one of my latest experiences applying for Google Adsense account approval for a client, which turned out to be a nightmare!

In summary:

If you are wondering how to get approval from AdSense, look out for 4 things: create quality content, optimize your website, make sure you have the essential pages (About, Contact, Privacy), and adhere to AdSense’s policies.

You see, Adsense approval has recently gotten a lot of tweaks and probably Google’s smart crawlers are instructed to be as tough as possible on all Adsense applicants.

Truth be told, I attempted the Adsense approval process specifically for this client 7 times, and I planned to give up on the 8th unsuccessful attempt.

Why mention all this? Because you’re probably going through the same scenario and are soon giving up.

My friend, I have good news for you; don’t give up until you’re done reading this article and re-apply using the tips I’m going to share here.

Background on Getting Adsense Approval


About 3 years ago, I got my first website approved on Adsense and it was pretty easy for me. And that’s how I got to have an active Adsense account.

However, approval or approving algorithms/crawlers or teams have gotten very strict these days.

I’d like to point out that there is no Adsense approval trick that will just bypass the program policies other than doing the hard work.

I was shocked that even when I had done what was ‘required’ of me to get my client’s Adsense application approved, the response I received from Google was nothing but messages like these (7 times!):

Thanks for submitting your site “so and so dot com” for AdSense. The team has now reviewed it but unfortunately your site isn’t ready to show ads at this time. There are some issues which need fixing before your site is ready to show ads.

For more information, visit the Site’s page in your account. You can find more details and application tips in this help article. We encourage you to review and update your site.

Once you’ve done so, you can request a review. Our specialists will review your site for compliance with our Program policies, so make sure to resolve all of the issues.

Adsense application denied

Perhaps you’re thinking I was doing it wrong. Maybe, maybe not…

To Read: Automate Website Monitoring with SiteMonki

Here Is What I did in the first place

So, my client’s site is in the entertainment niche, and one of the violations the Adsense approving team highlighted in the response message was that the content on the website was copyrighted content or appeared to have been copied from somewhere.

Truth is, the content might have appeared similar to other platforms venturing into the same or similar niches as my client’s website.

However, all content we had published on the site was 100% original and written by my in-house team.

On top of that, the only 10 published blog posts were 100% Copyscape-free and each blog post had over 1000 words, which is way above the fold.

Additionally, we had already performed the basic SEO and article structuring like adding internal links, external links, and media (images).

Why AdSense Application Rejected and How To Fix It

First things first, you NEED to make sure that your website fully complies with the Adsense program policies because, without that, there’s NO way around.

As you will see in the Adsense policy (hopefully you read it), there are several reasons why your AdSense application may have been rejected.

Here is a list of possible reasons Google Adsense may reject your application:

  • Insufficient Content: Lack of enough high-quality, original content on your website.
  • Policy Violations: Violating AdSense policies, such as having prohibited content or engaging in copyright infringement.
  • Website Quality Issues: Problems with website design, navigation, or non-compliance with Google’s webmaster guidelines.
  • Missing Privacy Policy: Absence of a comprehensive Privacy Policy disclosing how user data is handled.

Let me assume your scenario is similar to mine; you have over 10 blog posts originally written and passed the Copyscape criteria, and your website content is not scrapped and rewritten in some way to seem original.

Let me also assume that your website fully complies with all the Adsense policies and that your blog articles are interlinked; having external links and media (images, videos) linked within.

Basically, you are sure you’re eligible for Google Adsense, but then you’ve been rejected…

Here is what you should NOW actually check out for:

  1. Make sure you have a contact page and fully functional on your website.
  2. Make sure you have clearly written the terms of use for your website visitors.
  3. And last and very important; make sure you have a clear privacy policy page written by you and NOT generated by privacy policy generators.

Here is what you should add to your privacy policy page based on what Google asks you to do:

To Read: 5 Best WordPress Plugins

Your privacy policy should include the following information:

  • Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visits to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor’s use of cookies for personalized advertising by visiting

And here is how I set it up on my client’s site.

Cookie section on my client site

And to be very HONEST with you, once I added those three paragraphs to my client’s privacy policy page under the Cookies section and resubmitted the application, the Google Adsense Ads were approved on the site.


Is there an Adsense Traffic Cap?

Some people think that they need a certain amount of traffic to get your AdSense approved.

The answer here is NO, there’s no minimum traffic requirement.

When I was applying for the program, my clients’s website had only 1-4 visitors a day, which was me, my team and the client.

Way Forward: how to get AdSense approval

The best way to get your rejected Adsense application approved is by taking time to fix issues on your website that Adsense mentions in the rejection email and then apply again.

There are no limitations on how many times you can reapply.

One thing I can recommend though is that you take enough time to read through the program policies and make sure your website/blog fully complies.


Is it possible to get Adsense approval without website?

Unfortunately, Google AdSense requires a website or blog to review and approve applications.

Without a website, it becomes challenging to meet their criteria for approval.

Building a website with quality content and adhering to AdSense policies is the best way to increase your chances of approval.

However, you can apply if you have a YouTube channel.

Can you tell me how to get adsense approval for new website?

If your website is new, worry not. You can still apply for Google Adsense and get approval as long as you meet all the requirements as stated in this article.

Is there a Google adsense approval checklist?

Check out the Google Adsense program eligibility requirements and policies /terms of service for the details, but here’s a simple checklist:
High-Quality Content: Original, valuable, and relevant content.
Website Design: Clean with easy navigation and good overall user experience.
Privacy Policy: Comprehensive disclosure of how user data is handled.
About Us and Contact Pages: Infor about your website and accessible contact details.
Original Images and Media: Use original or authorized images and media.
Copyright Compliance: Avoid unauthorized use of copyrighted material.
Remove Other Ad networks: Consider removing ads from other advertising platforms or networks during the application.
Website Optimization: Optimize for speed and mobile responsiveness.
Domain Ownership: Use a custom domain (e.g.,
Adherence to Policies: Familiarize yourself with and strictly adhere to AdSense policies.
Age and Identity Verification: Verify age and identity if required.

Is there a set Google adsense approval time?

The time it takes to get AdSense approval can vary widely.

In some cases, it may take only a few days (like for my first site), while in other instances, it might take several weeks and multiple retries (like for my client’s site).

Google reviews each AdSense application individually, and the approval process depends on factors such as the completeness of your website, content quality, adherence to policies, and more.

In Closing

Are you struggling with getting your website or blog approved on Adsense, my single advice is to make sure your website doesn’t violate any of the Adsense policies.

I hope that by reading this article you got an idea of what you should do to grab the 99% chance for your application to be approved.

Yes, it takes much effort, especially reading and writing the content but hey, how will you earn with Adsense if you’re not publishing content?

I would advise you to research and write some of your best articles and put them up on your website to take a step further to an approved AdSense application.

It doesn’t matter if you registered your domain yesterday or this morning. It’s all about meeting the Adsense guidelines.

Any questions or comments; let me know in the comments below. All the best!

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Grace is an Editor at GoTechUG and she has written many articles about website design and social media. She has experience in IT and loves to tinker with anything to do with computers. In her spare time, she loves music, movies, reading books, and learning Spanish.

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